Encoded by intention.
Built by precision.
Strata Studio
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About
Founded in 2026 by Garrett Gassman, s-79 is an independent brand and design studio built to craft identities that feel intentional, enduring, and unmistakably human. We blend strategy, design, and narrative into work made to last.
It starts with a simple belief. That design should be considered, intentional, and built to endure.
We care about the thinking as much as the making. Every brand we build starts with strategy and structure, the foundation that gives the work its clarity and lets it hold up over time. From there we shape identities and experiences with editorial craft and a real obsession with detail.
We work with founders and creators who feel the same way. People building something they want to mean something, who care about the difference between being seen and being remembered, and who want work made with intention rather than urgency.
If that's you, we'd love to talk.
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Methodology
Discover
Understanding the foundation.
We start with research. Competitive analysis. Audience research. Internal audit. Understanding your current position before we can define where you're going.
Strategize
Building the framework.
Positioning. Messaging architecture. Creative direction. The structural decisions that hold everything else in place.
Design
Translating system into form.
With strategy locked, we design. Not exploration for its own sake. Visual identity built from foundation, layer by intentional layer.
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Founder
Garrett Gassman
Founder & Creative Director
Learn More
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Values
Intentionality.
Every decision carries weight. Nothing exists without a reason behind it.
Timelessness.
We build work to hold up for decades, not seasons. Structure that lasts.
Editorial.
Depth and narrative. The work tells a story, and finds its clarity through restraint.
Precision.
Craft executed cleanly. The small details that compound into something exceptional.